What Activision Acquiring King Might Mean for Gamers

Candy Crush has excelled at making the casual gamer willing to endure microtransactions. Activision will now have access to all of the research and metrics that King has been working with for years. They'll study the pain points of microtransactions as well as how to capitalize on bringing in new audiences when the existing one is continually phasing out. Imagine a Call of Duty where you get 10 free matches a day but have to charge your PSN or XBLA account a few bucks to play the rest of the day. Dancing emotes in Destiny are making them money now, but consider if the rumors from a few weeks back about being able to purchase consumables with the microtransaction currency became real. Yes. Some players would be outraged because that time that they put into getting exotic gear becomes a little less meaningful when other players can just pay for a better chance at getting those drops. But far more players would probably drop a few bucks for the chance to get a few new yellow engrams, providing Activision with extra cash on a game that people already paid for. People are spending money so they can do the Thriller dance in-game; of course they'll do it for a chance at the game's best weapons.

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